In the 7th chapter of Heskett's book Design, he talks about designing products to cross cultural boundaries. I thought the reference to IBM was especially interesting because they were so dominant in the computer industry originally but fell from their glory due to the design and competition. The last chapter on systems is rather confusing. The general idea I got from it is that you have to find the end goal of the system and work to create a system, such as a kitchen to accomodate those specific needs. Heskett also talked a lot about competition, which leads me to realize the common thread throughout this book. Advancements in design is the key to beating out competition.
The Intro of Cradle to Cradle starts off a little bit annoying because it basically says that everything you see is harmful to the environment. It just seems extremely negative because we don't live in a perfect world and everything is not going to be good for the environment.
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