Chapter 9 in Heskett is a lot about different businesses' approach to design of the company's products and overall identity. there are so many types of businesses that it is difficult to give them one overarching statement. I thought it was interesting that so many nations and companies build off each others' ideas. That has a lot to do with the video we watched earlier this quarter and the concept that people build off the ideas of each other.
In chapter 1- it is a lot about how design can affect the world as a whole. It can help solve many of the world's problems, especially in emerging nations. Heskett goes further and I think it is interesting that he says that globalization is the key to expanding design.
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